Videoblog

A unique style, where design speaks for itself. Who loves the MINI Clubman the most? Wich bold and colourful advertising strategies are about to be unleashed? What about unconventional ways? The Head of MINI Brand Communication, Andreas-Christoph Hofmann, gets the world talking MINI Clubman.

Unmistakebly MINI! Special features everywhere!A joy to drive and even just to sit inside. This style gets you passionate! Take a personal tour with Dr. Kay Segler, Vice President of MINI Brand Management and jump into the MINI Clubman. The other MINI.

Look at the curvacious MINI Clubman! Crisp clean curves, circles, ovals and elipses. Now that´s style per mile! To help you master all the visual delights, Head of MINI Design, Gert Hildebrand brings you the details. Get into gear and off you go!

Combine pure driving fun with reduced emíssions and lower fuel consumption - and then go one further...!
Brake Energy Regeneration, Shift Point Display and Auto Start Stop, all reducing consumption. That's MINIMALISM - because less is simply more.
The Head of MINI Brand Communication, Andreas-Christoph Hofmann, shows you the innovations which make this work

Culture, Clubbing, Lifestyle! VJ´s and DJ´s create the perfect surrounding for the MINI Clubman performing live at the MINI stand at the IAA. Taking a break from their set the VJ´s and DJ´s explain how they create this potent mix of visual art...

Full of ideas, cheeky to the core – getting the message out on the streets. MINI appears everywhere, smuggling the MINI Clubman into the public eye. Hard to imagine? Take a look at "THE OTHER FRANKFURT" during the IAA. You won´t believe your eyes!

What a world premiere for the MINI Clubman at the IAA in Frankfurt. A big bang entrance with style! Bass pumping, dancers jumping, when the MINI Clubman hits the catwalk – a unique pop art experience. You weren´t there? We´ll get you into the club! Enjoy yourself & join the show.

No time to go to Frankfurt to meet MINI for even a minute? You can't get a flight? Humble excuses for someone as lucky as you...because we are giving you the VIDEOLOG with up-to-date news from MINI at the International Automobile Show in Frankfurt Germany. Drool in advance;... the extraordinary World Premiere of the MINI Clubman.The other MINI.

Plus insider interviews with the top people behind MINI, on design, product & marketing, as well as reports on MINI parties and activities.

Don't go away - the party starts on the 12th of September!